The idea of a beautiful doctor’s office was an oxymoron when DMG started. Many in the healthcare field were focused on low cost and little thought was being given to how design can improve the overall experience for patient and staff alike. At the same the meta trend of the customer experience was beginning to take hold across multiple vertical markets. Before Starbucks coffee was sold in a commoditized way, for many it did not matter if it was bought at a gas station or McDonalds. Starbucks introduced a new concept — higher quality coffee delivered in a friendly cool designed environment. The design materials were not expensive and the space was inviting.
February 3, 2017