Piece of the Pie
As recently as five years ago, web design was still a popular and growing trend. If you are unfamiliar with the world of web design and web development, web design is essentially a process by which a website is planned out through a combination of electronic files that will influence the layout, colors, text styles, structure, graphics, images, and use of interactive features users to your site will utilize.
Does this mean web design is completely obsolete? No, but it does mean that UX design is more and more relevant and necessary. The reason UX design is so necessary and will remain so is because a website is just one small part of a larger presence vital to anyone wanting to sell, promote, and/or connect with others to market themselves and what they offer. Websites, along with mobile apps, API’s, social media, SEO, various customer service channels, and physical locations all contribute to the user experience related to a brand, product, or service. The value of the brand, product, or service cannot be limited to the website itself, therefore, but must be asserted through all the various aforementioned channels. This is where UX design comes in.
A UX designer incorporates elements of web design and web development in their daily work, along with so much else. With UX design, the overall content and value of a brand, product, and service is being designed, planned, and managed. UX design ensures there is a cohesive experience across all channels (website, social media, mobile apps, etc.). UX design recognizes that managing content and value is essential, far more than simply creating a functional and aesthetically pleasing website. Websites are one piece of the pie, so to speak, and with UX design, web design remains an important competent, but not the only component necessary for determining value.