Piece of the Pie

As recently as five years ago, web design was still a popular and growing trend. If you are unfamiliar with the world of web design and web development, web design is essentially a process by which a website is planned out through a combination of electronic files that will influence the layout, colors, text styles, structure, graphics, images, and use of interactive features users to your site will utilize.


Source: UX Magazine

Web design itself is a component of web development, and developers code websites and apps with various languages such as HTML, CSS, JavaScript, and more. Anyone can learn to code from scratch, it’s no different from picking up a new language you’ve never used before. But the Internet is changing at a rapid pace and web design alone is not quite as relevant or necessary as it once was. This is not to say that a web presence is not needed, it absolutely is, especially if you are a business owner. However, though a web presence is needed, you don’t necessarily need a website itself to market your products and services, though it’s still a good idea to have a “home base” of sorts. You can have a powerful web presence just through social media alone these days, with services like Facebook’s Business page, Instagram, Google+, and Twitter. The website, as we said, is still very important, and though there are lots of DIY services offering quick and easy templates to get your website up and running quickly, it is much better to have the code written by a professional familiar with web design. Still, a lot of people are continuing to turn to these template services regardless, and most people recognize that a website all on its own is no longer enough to promote the value of a brand, product, or service.

Does this mean web design is completely obsolete? No, but it does mean that UX design is more and more relevant and necessary. The reason UX design is so necessary and will remain so is because a website is just one small part of a larger presence vital to anyone wanting to sell, promote, and/or connect with others to market themselves and what they offer. Websites, along with mobile apps, API’s, social media, SEO, various customer service channels, and physical locations all contribute to the user experience related to a brand, product, or service. The value of the brand, product, or service cannot be limited to the website itself, therefore, but must be asserted through all the various aforementioned channels. This is where UX design comes in.

A UX designer incorporates elements of web design and web development in their daily work, along with so much else. With UX design, the overall content and value of a brand, product, and service is being designed, planned, and managed. UX design ensures there is a cohesive experience across all channels (website, social media, mobile apps, etc.). UX design recognizes that managing content and value is essential, far more than simply creating a functional and aesthetically pleasing website. Websites are one piece of the pie, so to speak, and with UX design, web design remains an important competent, but not the only component necessary for determining value.

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